ALFA ROMEO BUCKS SALES TREND

Against a backdrop of falling new car sales in Britain, and a UK market 28.5 per cent down on 2008 year-to-date, Italian sporting car manufacturer, Alfa Romeo, is bucking the trend by posting buoyant sales results in the past two consecutive months.

According to March and April’s new registration statistics from the Society of Motor Manufacturers and Traders, Alfa Romeo has recorded a positive percentage change in its new car sales, with industry-leading results in each month, and a massive 76.8% increase in April – 55% higher than any other manufacturer for the month.

The Italian sporting marque is also one of only two manufacturers to be credited with increased year-to-date sales figures compared to 2008.

Alfa Romeo in 2009 has been boosted by the introduction of the sporty, compact Alfa MiTo which has extended the manufacturer’s appeal into a new market segment. The technologically advanced and fun-to-drive addition to the range has been an instant hit with young and image conscious motorists keen to take advantage of Alfa Romeo’s competitive pricing and low insurance ratings.