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Fiat Ashford
General:
0845 338 9908
Sales:
08430 224238
Service:
08430 224239
Parts:
08430 224240

Fiat Maidstone
General:
0845 338 9905
Sales:
08430 224228
Service:
08430 224229
Parts:
08430 224230

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NEW FIAT 500 MAKES AN ONSTAGE APPEARANCE WITH JENNIFER LOPEZ

The new Fiat 500 performed alongside Jennifer Lopez during her performance of Papi, at the recent 2011 American Music Awards® (AMAs), in Los Angeles.

Earlier this year the Fiat brand announced its collaboration with Jennifer Lopez, which included placement of the new Fiat 500C in her new music video, Papi as well as in a 30-second trailer of the video. The singer also appears in two additional commercials for the brand broadcast in the USA, My World and Elegance, which feature the Fiat 500C and the Fiat 500byGucci models.

"The Fiat brand is honoured to share the stage with Jennifer Lopez at the 2011 American Music Awards. Her drive and determination is the common thread that is shared with the brand and our philosophy of Life is Best When Driven", says Olivier Francois, CEO of the Fiat brand.

"This appearance allows us to continue to expose the Fiat 500 to a wide demographic. These past few days have been momentous for Fiat as we have recently revealed the new Abarth 500 at the 2011 Los Angeles Auto Show."

Jennifer Lopez's performance at the 2011 American Music Awards can be viewed on the Fiat brand USA Facebook page at www.facebook.com/FIATUSA and in many posts on YouTube. Both commercials can be viewed at http://www.facebook.com/FIATUSA and http://www.youtube.com/FIATUSA.